Posted on April 18, 2014 by

Win a Free Booth at the Storefront LA Launch Party!

Have you heard yet?

We’re launching in LA!  

watch as Drake effortlessly pops champagne at this party.

We’re calling our favorite LA makers to our launch party marketplace at the Unique Space in downtown Los Angeles and giving one lucky maker a chance to win a free booth! All you have to do is complete your profile page to 80% on the site and upload three photos of your product.  Wanna double your chance of winning? Follow us on Facebook, Twitter and Instagram and share images of your setup (previous trade shows, pop-ups).


You’ve got 3 more days to get a chance to win a spot amongst some of the best LA brands. Only 8 winners will be selected.

We’re announcing the winner on Monday April 21st!

Go, get your booth on!

Posted on April 17, 2014 by

3 Ways Retailers Can Kick Heartbleed to the Curb


Ahhh, Heartbleed.

Or rather, AAAGGGHH Heartbleed! This security breach has everyone frantically leaping to their computers and changing their passwords to all of their social media sites. It’s on the headline of every major news site, and has caused major retailers to panic.

But what is it exactly?

The Heartbleed bug is a flaw in the OpenSSL method of data encryption used by some of the world’s top websites (*cough* Google, Facebook). The bug was accidentally dropped into code by a programmer (brogrammer) two years ago, and now that a few security breaches have been leaked, major companies are starting to freak out.

So why is everyone running around like headless chickens? It’s because the bug allows hackers to send heartbeat messages which can trick a site’s server to bounce back sensitive information (i.e. usernames, passwords, credit card data) that is stored in its RAM.  As a retailer, you must take extra caution toward this, as you are a major target for these hackers.

Uh-oh. So now what?

No need to panic. We’ve got three ways you can do kick Heartbleed to the curb before it gets your business into trouble:


1). Update and Revoke. If you’re using OpenSSL (your IT department should know) simply upgrade to the newest version with the patch and revoke old encryption keys. You will then get new encryption keys. If you don’t do this, hackers will still have your encryption key and can decrypt your traffic. Go through your vendor who will issue you new keys. Once that’s done your users can change their passwords.

2). Change Your Passwords.

CNN suggests to change the following:

  • Airbnb
  • Google, YouTube and Gmail
  • Facebook, Instagram
  • Netflix
  • OKCupid
  • Pinterest
  • Wikipedia
  • Yahoo, Yahoo Mail, Tumblr, Flickr


Why would these matter to retailers? Well, because we tend to use the same password for everything. If we have the same password for Netflix, Gmail, Facebook and our retail site we are in big trouble. Once that password is obtained, there’s no going back.

3). Tell Your Customers to Change Their Passwords.

You should always be forthright with your customers about important information. If your company is vulnerable to an attack, let them know right away. That should be the first thing on your list of things to do. As a retailer, you should know. Customers are always first.

Now your AAGGHHs can turn into ahhs as you can revoke old encryption keys, change passwords and update customers to kicking Heartbleed to the curb. Bruce Lee style.



Betabrand x ShareSomeStyle
Posted on April 16, 2014 by

How Betabrand is Putting a Twist On Pop-Up Shops


The online community Betabrand is making waves with its San Francisco store on Valencia. The store (initially launched in 2012) has become a permanent staple below the San Francisco headquarters – and they’ve taken things one-step further by offering in-house stylists to help you shop at their exclusive  ‘Night of Style’.


On Thursday, April 17thShare Some Style stylists will be on site and ready to help both men and women make the most of their shopping experience. The personal stylists will be there to help you better select items that will go with the clothes you already own, find the perfect fit, and give you unbiased advice. The best part is? This isn’t the traditional and annoying salesperson telling you that ‘You look fantastic!’ in that uber-tight, over-priced deep-V that makes you look like a stunt double for Justin Bieber.

Who are these stylists? Betabrand has partnered with Share Some Style to bring in their personal stylists from across San Francisco. These are stylists who are well versed in fit and can help you create that pulled together outfit that says, I know what I’m doing, instead of just throwing on a top and a bottom and running out the door. They’ll also offer tips like how to roll your sleeves so it looks like a messy cuff or how to add color to your wardrobe without making you look like a rainbow.  A win-win for the customer and for Betabrand!


If you’re interested in some friendly and honest fashion advice without the pressure – or just want to check out how Betabrand is making their shop even more awesome then come to a ‘Night of Style’ on Thursday, April 17th and have a few hump day drinks while you’re at it! Betabrand will also be offering 20% off all items during the event.

RSVP for free for the event – there are only a few spots left. Both men and women are welcome. Hope to see you there!

Diane Loviglio is the CEO & Co-Founder of Share Some Style.
Posted on April 14, 2014 by

Building the Modern Retail Industry: Why We Raised $7.3M

Today we officially announce that Storefront has raised $7.3 million in Series A from Spark Capital and other top-tier investors.

It coincides with the launch of Storefront in Los Angeles, our third officially launched market.

This announcement means a lot of things, but for us this is a $7.3 million investment to build the modern retail industry. That includes continuing to build a thoughtful and innovative company to make retail accessible to millions of artists, designers, and brands.

It’s a huge step for the maker movement – and the local and sharing economies.

It’s also the next step in building the modern retail industry.

We are going to make this happen with some of the most visionary partners out there.

One of those partners is Mo Koyfman from Spark Capital who led the Series A investment in Storefront. Mo will join the Storefront board and guide us the route of previous Spark Capital investments such as Warby Parker, Wayfair, Twitter, and Tumblr.

We’re also welcoming other new investors including SV Angel, Gary Vaynerchuk, Nas, Troy Carter, Vikram Pandit (the former CEO of Citigroup), and Tom Glocer (the former CEO of Thomson Reuters).

We can’t say enough about those who believed in us from an early stage.

Current investors participating in the round include Mohr Davidow Ventures, Great Oaks Venture Capital, 500 Startups, Box Group, and our incubator, AngelPad.

We plan on using this funding to write the next verse in retail. Just as Andrew Carnegie built the railroads and Henry Ford built the automobile industry, we will build the modern retail industry.

Retail is a trillion dollar industry that is incredibly inefficient. For example, nearly 30% of merchandise is sold below costs. Big box retailers are failing. Malls were overbuilt. The old model of long term leases for 60,000 square foot stores in the suburbs is being replaced by shorter-term leases for smaller spaces in urban centers. This new model is more nimble, cost efficient, and lower risk. The consumer insight that the industry has come to realize is that retail is not about acquiring products, it’s about the experience.

Our vision is to make retail more accessible to the millions of merchants and brands that have a story to tell. We want to make opening an offline store as easy as opening an online store.

We are building the modern retail industry. Starting with the physical store. To us, anything that creates a meeting place is the modern-day store. This includes malls, street fairs, neighborhood boutiques, trendy showrooms, avant garde galleries, fashion trucks, hotel lobbies, and even the New York Subway.

Today, it’s never been easier to start a business, thanks in part to tools like KickStarter to raise funds, Square to process payments, and Twitter for promotion. Storefront is the next layer to help merchants discover and rent retail spaces to create new opportunities for growing their business.

Tristan, my co-founder, and I grew up in Midwestern, art-oriented families. Thus, we have a mutual passion to revitalize local economies and empower small businesses.

Over 1,000 merchants have used Storefront to open stores in New York City and San Francisco, and in just the last month, Storefront merchants have generated over $5 million in retail sales.

We’ve already been humbled to work with major influencers and brands such as Google and Nike, artists such as Kanye West, and retailers such as Indochino and SK-II.

We’ve also worked with thousands of emerging brands who are makers, artists and designers.


Tricia Jang and Crystal Nguyen started type.lites a little over three years ago after discovering a passion to craft wood wick soy candles. They’ve used Storefront to expand their business through retail and now distribute their products through a variety of pop-up stores and on One King’s Lane.


Christina Ruiz always wanted to open a retail store. When she first tried to open TopShelf Boutique a few years ago there were myriad obstacles in her way: startup costs, a five-year lease, and the risk of opening up shop in a location she had no previous experience with, a problem commonly seen in the retail industry. She opened a fashion truck instead. Then, with the help of Storefront, she was able to join a collaborative pop-up store that was opening. Christina did so well she has since opened two more short-term stores in San Francisco.

Here’s to a thousand more of these stories,
Erik Eliason
Co-founder & CEO

Posted on March 31, 2014 by

Don’t Say Goodbye to ‘How I Met Your Mother’ Just Yet! Grab a Piece of the Show at Their New Pop-Up Shop

Hey there sad fan, quit crying. We’re sad too but like Barney said,”When I’m sad, I stop being sad and be awesome instead.” The series finale of How I Met Your Mother came and went. If you’re like us, then you’re left with a void in your hear that’s hard to fill. Honestly, the only thing that could make this better would be if we take a piece of the show with us forever… If we could do that, it would be LEGEND – wait for it…

Lucky for us, the cast & crew is hosting a pop-up shop to send the show off the right way. In addition to the normal meet & greet with the cast, the show’s iconic props will be auctioned off. All the oldies but goodies will be present:

  1. Stay dry with The Yellow Umbrella
  2. Push the boundaries of fashion in the Red Cowboy boots
  3. Get quacking with THE Ducky Tie

The pop-up auction will take place at a recreation of MacLaren’s Pub (check out the listing, it’s great) and the host is none other than Barney Stinson. Follow Barney and stay tuned for the grand opening details right here….DARY!!

UPDATE: This April Fools joke was LEGENDARY.

All Gold Designs SF
Posted on March 27, 2014 by

Winner of The Bold Italic Divisadero Microhood and Art Walk Announced! (Powered by Storefront)

Two ways you have heard of The Bold Italic Blog:

  1. You live in The Bay Area
  2. You are alive

Chances are, if you fall into either of this criterion, you have heard of The Bold Italic. The Bold Italic is much more than just a blog, it is a destination where Bay Area residents congregate, discuss, and sometimes argue about the most important topics that concern our almost 8 million residents.

The Bold Italic highlights what people want to hear, and need to know. Separated by stories and neighborhood highlights, The Bold Italic becomes a community staple that has its eye on the pulse point of what makes san Francisco tick.

Now, Bold Italic has teamed with Google Shopping Express and Chevrolet to put on a pop-up shop event that celebrates every undiscovered nook the city has to offer. The first ever Divisadero Microhood and Art Walk opens Thursday March 27th and promises to be an experience worthy of the quality identity the blog possesses.

Photo-booths, free giveaways, contests and raffles will be held alongside some of the best local vendors the Bay Area has to offer.

Storefront and Bold Italic hosted a contest for a free booth giveaway at the event, and were excited to announce the winner. We received so many amazing entries from talented brands that narrowing down the final choice went from an hour lunch meeting to a midnight snack all-nighter.

We are pleased to report that this year’s winner for the Bold Italic Divisadero Microhood and Art Walk is All Gold by Katrina Herman. All Gold is a quality custom screen printing studio obsessed with creating exciting screen printing and hand crafted goods. All Gold was a project that Herman developed in January1st of this year to help bring all of her passions together- design, screen printing and craft (talk about a successful New Year’s resolution).

All Gold is a small, locally owned print shop that creates extremely limited runs of original designs, all created by local artists. All of our apparel is made in the USA, and everything is printed right here in San Francisco.

All of All Gold’s designs are limited edition quality goods that incorporate the local art scene into every garment. For Katrina Herman, It’s about truly enjoying the work you make.

For All Gold, the work truly shows. Stop by Storefront and All Gold’ booth today from 6-8PM to say hi and to check out the care and talent Katrina Herman puts in to all of All Gold’s merchandise.

And be sure to enjoy the rest of the festivities Bold Italics Divisadero Microhood has to offer.

Bold Italic Divisadero Microhood and Art Walk

Sleepwing at Roger Smith hotel
Posted on March 26, 2014 by

Get a Better Night’s Sleep: SleepWing Opens at The Roger Smith hotel (Powered by Storefront)

Sleep is a precious thing. When we were children, it came to us naturally. Kindergartners got a designated “nap-time”, in High School our parents had to practically tip our mattress over come Saturday morning, and in College, the only thing as important as Saturday night theme parties were Sunday sleep recover day.

Now, we celebrate when we get more than 5 hours of sleep a night. We sneak in a quick nap where we can fit one in: on the daily subway commute, in our cars during lunch breaks, or right before its time to pick up the kids from school.

Power naps are small presents we afford ourselves.

All this amidst against scientific studies urging us to become more accountable about getting enough shut eye. Sufficient sleep improves cognitive function, improves mood, controls stress levels, is proven to keep stubborn belly fat at bay, and slows down the aging process.

Sleepwing is a unique line of products that provide respite from fatigue. Sleepwing has created three separate lines that target different relief from lack of sleep. “Sleep” ensures you get a good night’s rest, “Wake” offers relief from the typical morning grogginess, and “Alert” helps you through that 3 PM office slump.

Each line is formulated with an essential oil that serves as the foundation for the function; lavender for the “Sleep” line, citrus for “Wake”, and peppermint for “Alert”. With a full range of lotions, roller oils, mists and soaps, Sleepwing has everyone personal concerns covered.

Sleepwing: Rituals of Rest pop-up shop opened at The Roger Smith hotel in tune with National Sleep Awareness Week’s kick-off on March 4th. From now until March 27th, knowledgeable Sleepwing staff help customers create personalized Rituals of Rest kits that can be tailored to specific needs.

About to go on a long flight and can’t afford to feel jet-lagged at the destination? The “Jet-Set” kit includes a TSA approved travel sized lavender and jasmine pillow mist, orange and lemon body lotion and a peppermint and eucalyptus oil Rolette.

Individual merchandise start from only $18, and personalized Rituals of Rest Kits are $30 and contain three products each.

In addition, there are futuristic looking sleeping pods that can be used for yes, you guessed it… quick siestas. Because what better way to prove a products claims true than to test out the merchandise.

Stop reminiscing of the good ol’ days when a good night’s sleep was standard, and start living it for yourself.

Well, unless using that fellow commuter as a pillow is working out well for you.

Sleepwing at Roger Smith hotel pop-up shop

Bold Italic Divisadero Microhood and Art Walk
Posted on March 23, 2014 by

San Francisco’s Hottest Blog The Bold Italic Opens First Ever Pop-Up Shop (Powered by Storefront)

America is dubbed, “the melting pot”.

This phrase is said as a term of endearment when referring to the amalgamation of skin tones, nationalities, languages, cultures, and religions that America possesses, and embraces.

We hold our diversity on a high pedestal. Where else in the world can you can you find the freshest Ethiopian injera this side of the Atlantic, while trying to comprehend an adjacent table’s heated conversation in Russian?

San Francisco is blessed with this microsphere of diversity. With only 49 square miles to house a population looming over 1 million, it is hard to believe the variety a few blocks make. But indeed, it is its own “melting pot”.

San Francisco, like many urban metropolises, has an abundant amount of neighborhoods amidst the city as a whole.

Each neighborhood has its own identity, championing its own “best of’s”, or “you have to go here’s”. Even if the pancakes are slightly burnt, or the beer is a little warm, they’d never let on.

Chinatown, FiDi, SOMA, Marina, Mission, North Beach, Bernal Heights, Inner and Outer Sunset, NOPA, Haight Ashbury, Castro, and yes, even the Tenderloin and Bayview. When you ask a San Francisco native where they reside, they might simply answer, “SF”. More probable though, “I live in the (fill in the blank) district in San Francisco, where they make the best (fill in the blank).”

These locals own their little piece of paradise, and make the city all the better for it.

If San Francisco is the muse, then Bold Italic is the artist. The blog zeroes in on the best, the undiscovered, the on-the-cusp, or sometimes the even most misunderstood of the city’s important topics, ranging from exorbitant SF rent prices to the wildly popular Bold Italic “Micro-hood” series.

The latter mentioned Micro-hood series documents these small San Francisco ‘hoods. From bars to public parks, retail stores to restaurants, Bold Italic writes a personal love letter to each one of these eclectic San Francisco nooks.

Now Bold Italic is taking their prose to the streets. In collaboration with partner Google Shopping Express and the Divisadero Merchants Association, Bold Italic is opening their first ever Micro-hood pop-up shop. The Divisadero Microhood & Art Walk promises to be an evening worthy of Bold Italic’s moniker.

Filled with food, drink and frivolity, the Divisadero Microhood & Art Walk will be a street-long event with local retailers, restaurants, galleries, and bars pouring drink specials, spinning lively music and offering exclusive deals.

Google Shopping Express will be on-hand giving away swag bags and perfecting their best silly faces in an entertaining photo-booth.

Co-presenter’s Vinyl SF and Rare Device are stepping up the pop-up shop game. Vinyl SF will have drinks specials and a pizza pop-up from Pizzahacker, and Rare Device will have drinks on hand while you peruse the exhibit ‘Hella Slingshots’ by Adam Gray.

Sponsor Chevrolet will have two of the best things anyone in their right mind could desire, free drinks and piping hot, delicious empanadas.

Storefront is giving away a free booth to one lucky vendor, close to the food trucks and Chevrolet’s area, a.k.a PRIME. RETAIL. SPACE.

Other attractions include Yoga Garden SF, Mojo Bicycle Cafe, San Francisco Skate Club, Bi-Rite Divisadero, Perish Trust, The Little Chihuahua, The Hearing and Speech Center of Northern California, Mini Bar, The Mill SF and Hunted SF.

And the shenanigans don’t end after the the Divisadero Microhood & Art Walk closes at 8PM. Join Bold Italic for the after party at Madrone Art Bar, a “part awesome drinking den, part constantly changing site-specific installation art environment.”

In addition, with Karl the Fog making way for the temperate San Francisco summer, enter to win a month long Hubert’s Lemonade mini-fridge for the office. Be the hero of your 9-5.

Because really, what’s better than ice cold lemonade on a hot day?

Divisadero SF ArtWalk


How to Fund Your Pop-Up Shop
Posted on March 20, 2014 by

15 Riveting Spaces You Can Rent On Storefront:

One of the most crucial factors to consider when opening up pop-up shop… how the potential listing reflects your brand personality, or how you plan to best present your brand to the public. Choosing a space is similar to adopting a dog. “I feel like I am a classy individual, I should probably get a poodle,” or “I never stop, I love adventure and the outdoors, the boxer is perfect for me.”

This same mentality should be applied to researching a potential space to open up your pop-up shop. If you’re an elegant, classic and vintage style brand, opening in a graffiti covered urban space isn’t your best bet.

In addition, the space should capture your intended target markets attention. Location is important, but curb appeal and interior design are just as crucial components. A retail listing should have its own brand persona attached to it, and if both the exterior and interior doesn’t tell it intention, the result becomes confusing for the consumer.

Below are 20 riveting retail spaces on Storefront ensure your pop-up shop is a complete success:

1.  Firehouse 8 SF: Firehouse 8 is a historic firehouse located on Russian Hill in San Francisco. What once lay vacant for more than 30 years, Firehouse 8 is now a completely renovated two-story retail, culinary, and art gallery event space dedicated to creating dynamic revolving pop-up shops.

Firehouse 8 SF Pop-Up Shop

2. Ludlow Studios NYC: It is tough to make such an immense space with a minimalist design aesthetic feel intimate and cozy, but Ludlow Studios in New York City has perfected it. Stark white walls, exposed brick, imported tile from Zanzibar, and elegant lighting make Ludlow Studios the perfect canvas for any pop-up event. The owners have procured premium interior design elements from antique homes in Hudson Valley, while delivering on the latest and highest quality technology.

Ludlow Studios NYC Pop-Up Shop

3. Table Asia Gallery SF: Table Asia Gallery in San Francisco is a retail space devoted to fine handcrafted Asian furniture and home accessories. Owner Vince Meyer is devoted to constructing custom tables by including antique and vintage Japanese panels with his own welded metalwork. Table Asia Gallery is a unique idea for a pop-up space. Meyer’s existing furniture pieces are available to be utilized as tools to help showcase the brand being promoted.

Table Asia Gallery SF

4. Dijital Fix SF: Digital Fix was a company set to do just what their name implies, fix the retail technology industry. Founded in 2006, Dijital Fix grew tired of these major technology retail chains, and set out with the intent to combine fashion, design and electronics in a fun environment. The fun is built into its brand DNA with the addition of a photo-booth placed near the entry of the store, and even the most camera shy individual cannot resist. Punchy green walls are offset by industrial style cement flooring which is the perfect juxtaposition of geek and chic.

Dijital Fix SF Ppop-Up Shop

5. MTA Subway NYC: The once assumed passing by subway station from point A to point B is sure to become a destination all its own. The idea for MTA is to transform their underground stations into retail marketplaces and showcase vibrant and eclectic brands that gain a sense of pride to the New York City community.

MTA Subway NYC Pop-Up Shop

6. EVA NYC: EVA manifests the innovative spirit of ‘Now and Next’ through its smartly curated selections. EVA’s progressive approach to the modern fashion retail experience has proven to be transformative. In keeping with EVA’s modern ethos, the boutique’s expansive interior is a dynamic, shape-shifting space; an idealized, minimalist environment that invites clientele to explore art and design alongside fashion.

EVA NYC Pop-Up Shop

7. The Roger Smith hotel NYC: Dedicated to the arts and creative entertainment, The Roger Smith hotel has implemented The Corner; a street-level revolving pop-up store space that boasts one of the most lucrative locations in Manhattan.

The Corner Roger Smith Hotel NYC Pop-Up Shop

8. D-Structure SF: From the signage out front, to the sketched walls inside, DSF Boutique in San Francisco is a true artist’s haven. Graphic illustrations line the walls inside DSF (available for purchase), giving the stores vibe a contemporary and urban appeal. The space is a split-level boutique, giving the store a loft-like appearance and allowing for tall ceilings and abundant natural light in the main foyer. Graphic illustrations line the walls inside DSF (available for purchase), giving the stores vibe a contemporary and urban appeal. The space is a split-level boutique, giving the store a loft-like appearance and allowing for tall ceilings and abundant natural light in the main foyer.

D Structure SF Pop-Up Shop

9. Crocker Galleria SF: Striking the perfect balance between vaulted glass pavilion and traditional mall atmosphere, The Crocker Galleria in San Francisco is an experience in itself. The space may just be the epitome of what Ron Burgundy imagined when he exclaimed, “Smells like rich mahogany”. It exudes timeless elegance, complete with a dramatic staircase and vintage woodwork. The space itself is immense, with over 17,003 square feet of endless retail prospect.

Crocker Galleria SF Pop-Up Shop

10. PreFAB San Diego: If the walls inside PreFAB Studios in San Diego could talk, oh the tales they’d weave. In what once was a CSI Lab, owner Brian Hawkins is hoping to turn PreFAB into a destination pop-up shop space in San Diego. With such a historically significant (nationally recognized police headquarters) and unique foundation to work with, Hawkins is transforming his vision for a collaborative artistic venue that is guaranteed to keep guests and customers engaged.

PreFAB San Diego Pop-Up Shop

11. GalleryBar NYC: Boasting a new twist on nightlife, GalleryBar is the newest addition to the booming Lower East Side. GalleryBar opens as a gallery by day, exhibiting works from the art world’s emerging and established talents. During the evening, it transitions into a bi-level lounge. Oh, and they have a photo-booth.

GalleryBar NYC Pop-Up Shop

12. Boot Saloon Austin: These renovated horse trailers are the perfect backdrop to Austin’s cowboy Western nod. Each space is a traveling retail storefront to fit customers, serve cold drinks and enjoy the best tunes. A quintessential Austin experience.

Boot Saloon Austin Pop-Up Shop

13. The Station SF: The Station Café San Francisco offers an added perk (pun intended) to brands considering collaborating with the company on a pop-up shop endeavor… coffee. Operating as half coffee café, and half retail environment, The Station Café San Francisco is notably changing the face of pop-up shop spaces by allowing in-house refreshment through their coffee and juice bar.

The Station SF Pop-Up Shop

14. W Hotel Hollywood: Located in the epicenter of everything Hollywood glamour, W Hotel Hollywood’s rooftop terrace boasts some of the most dynamic views in the entire city. Swanky interior design makes any pop-up shop instantly feel they have been upgraded to VIP status.

W Hotel Hollywood Pop-Up Shop

15. Breathing Room: With a gorgeous white columned exterior, one might feel like they’ve been transported to the White House to await a fancy gala for the president, rather than entering a pop-up shop. Inside, this 450 sq. foot classic TriBeCa loft storefront is beautifully designed with cream floors, brick walls, and rich woods coming together seamlessly.

Breathing Room NYC Pop-up Shop

Learn more about all of these spaces on Storefront.

Sustainable Pop-Up Shops
Posted on March 19, 2014 by

Why Pop-up Shops Are The Most Sustainable Way To Do Retail

Sustainable practice is an ideology on everyone’s radar.

However, sustainable wasn’t a word uttered by the masses just 10 short years ago. It just wasn’t in our vocabulary.

America had the more is more philosophy engrained into our psyches. Proudly, we rode tall past small sedans in our Costco sized Hummers, behemoth track homes sprang up in every small town suburbia and vintage fashion was a genre best assumed to resemble Will Ferrell’s “Derelicte” collection in Zoolander.

Those days are long gone… a time barely recognized. What once started as a niche trend, is now commonplace in today’s society. Eco-conscious, green, and sustainability are terms carefully considered by politicos, construction companies, big-oil, and fashion designers. A motley crue if there was one.

The focus is no longer on the present, but how to protect our future for generations to come.

Online ecommerce enjoys little to no carbon footprint. All a brand needs is a laptop, a great photographer, and some high-school level mathematical skills. Or perhaps more likely, an automated Excel spreadsheet and a calculator with an intimidating amount of buttons.

But what many do not realize is pop-up shops are just as sustainable an option as the internet.

Constructing a new building is not only costly, but can be environmentally damaging. Lumber allocation, energy costs, and manufacturing equipment take serious manpower, but can also contribute to serious harm.

However, utilizing an already existing vacant storefront erases these concerns. Pop-up shops are move in ready, no assembly needed. Brands can make these retail spaces their own without renovation, and expensive repairs. Because there are such a surplus of retail listings available, it makes sense to pursue pop-up shops as initial introduction for online brand to enter the offline marketplace.

Even if your company isn’t sustainably aware, promoting that your pop-up shop is environmentally friendly will attract a wider demographic. This causal effect of opening a lean retail venture benefits brand image and reputation.

Derelicte or not, or sustainable nation is a positive trend, and pop-up shops are proud to do their part. Even if our cars are now comparable in size to our children’s Radio Flyer wagons.

SF Retail for Lease

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