Whether it was a small meet-up or a grandiose launch event, you’ve successfully finished your event and have built brand new relationships with fresh faces. Now what? Next step is to follow up. It’s crucial to get back in touch with these folks and continue the conviviality for the success of your brand, and there are several reasons why.
Customer advocates are what drive your brand forward. When they love your brand, they will Tweet, Instagram, Facebook, email, and tell all of their friends about your company in person for you. Your work is set out for you. Brand advocates market your product for free! Wanna know how to do it?
Here are five ways to build brand advocates after your event:
1. Leverage the Hashtag. If you created a hashtag for your event (which we strongly recommend you do), make sure you “like” every Facebook, Twitter and Instagram post with that hashtag. People appreciate it when companies engage with their posts, especially when you like their pictures on Instagram. This is a great leeway for them them to like or follow your brand pages afterward.
Image Source: Mashable
2. Send a Thank You Follow-Up Email. When your guests arrive at your event, they will be signing in with their email. Make sure to collect those emails and thank them for attending your event. Not only does this show your appreciation for their arrival, but it also shows them that you care about their presence. At the end of the email, include a “keep in touch” sentence including your Facebook, Twitter and Instagram and email newsletter sign-up option.
3. Find a way to collaborate. Get creative and build partnerships with these guests. They might not exactly be in the same space as you, but if you’re selling apparel and they’re selling incredible home-made macaroons, then you can have them sell at your next event. Find a way to get back in touch and work together. When you host an event with these advocates they support you in any way they can.
Image Source: talentcove
4. Send Over Professional Photographs. People love checking back on pictures of themselves. If you have your brand logo attached to these pictures, it’s the perfect way for them to post these images of themselves as their new Facebook profile picture. Let them know that their pictures will be up in a Facebook album, and that they can like your page to see when they will be posted.
5. Reward your advocates. Notice someone tweet, Facebook and Instagram your brand consistently at your event? Send them something for free as a thank you! A little treat in their mail goes a long way when someone has already decided they love promoting your brand. They’ll most likely share your token of appreciation and might even share it with their followers.
Image Source: JuliAnnArt Etsy