Posted on August 29, 2014 by

This Week’s Pop-Up Shops: Storefront Roundup August 29 – September 4

weekly roundup

The Labor Day long weekend is upon us. Spend your days off at this week’s Storefront-powered pop-ups, which bring socially conscious brands to your neighborhood. Get a first look at some of these month-long events, and feel good about your purchases this week.

Los Angeles

Pantufla-Pillowpharm and Chloe & Isabel at the Arts District Flea
Among the dozens of vendors that will be at this go-to market in DTLA, you won’t want to miss this week’s socially conscious brands. Pantufla-Pillowpharm’s repurposed-pillows, yoga accessories, and signature Pantufla slippers make great gifts or accessories. Chloe & Isabel will also be at the Flea, selling made-in-NYC jewelry that empowers the next generation of entrepreneurs.
When: August 29 – August 31
Where: 453 Colyton Street, Los Angeles


Culture Shock in Bucktown
Help support hip hop in Chicago with Culture Shock’s Labor Day fundraiser pop-up. Whether you’re a local artist, performer, or fan, get ready for an evening of innovative hip hop performance and community building.
When: August 31 at 6PM
Where: 2124 North Damen Avenue, Chicago

San Francisco

Carol Koffel and Thuy Diep at the Downtown San Francisco Farmer’s Market
Stop by this Downtown SF Farmer’s Market in September for more than just fresh produce. Carol Koffel will be showcasing her handmade ceramic bowls and necklaces, and Thuy Diep will satiate your appetite with Vietnamese staples.
When: September 1 – September 29
Where: 50 Fremont Street, San Francisco

New York

New York Fashion Week is coming! Stay tuned next week for all of the #storefrontNYFW happenings.

Posted on August 28, 2014 by

Storefront Strategies: Successful Event Marketing

storefront strategies banner_final

After you book your space on Storefront, we want to make sure you’re equipped with the knowledge you’ll need to run a successful retail event. Finding the right space for your event is half the battle, but marketing your event will help you draw targeted crowds into your pop-up.

Here are 4 tips to generate buzz and increase foot traffic at your shop:

  1. Create an event page: Easily share your event with your network by creating an event page on Facebook, Splash, or Eventbrite. These services allow you to invite friends and monitor RSVP’s online. From local celebrities to industry leaders, inviting influencers in your community to the event helps generate buzz and can quickly multiply your reach.
  2. Share event details on social media: Utilize your social media network by sharing event details on Twitter, Facebook, Pinterest, and Instagram. You can use incentives like discounts and hashtags like #popup and #popupshop to get potential customers to your shop or event.
  3. Print invitations and flyers: Establishing an online presence isn’t your only option. Print invitations and flyers to add a personal touch and provide a physical reminder to attend your event. Many local businesses will leave these flyers out on display, or you can provide them to friends to give out on your behalf.
  4. Email friends and creatives: Compose an email blast to share your event with friends and other potential attendees. Encourage recipients to forward the message to others who might love your pop-up.

Everyone wants to discover a new brand or designer. Marketing your event is the perfect chance to reach a new audience and get on the shelves in the best space for your brand.


Posted on August 27, 2014 by

Popping up may become easier in California: Supporting the SPURZ Bill

There’s a sense of excitement that erupts when a pop-up shop opens in your neighborhood. The brevity of these retail experiences livens up an existing space and offers people a chance to discover emerging brands. If you live in California, it might soon become easier for these brands to pop up in a space near you.

Popuphood, a small-business incubator working to revitalize neighborhoods, has presented a bill that would contribute to the rise of pop-ups in the state. The Standard Pop-Up Regulation Zones Act (SPURZ) creates a set of guidelines to save taxpayer dollars, streamline the licensing process for entrepreneurs, and build smaller scale micro-businesses into the California economy. This would certainly bode well for our community of makers and designers in Los Angeles and the San Francisco Bay Area.

SPURZ has passed its first 3 stages of review, and the Storefront team is following closely as our community comes closer to realizing this empowering piece of legislation. The bill awaits final review this month, so stay posted for updates regarding its status. For all other pop-up news, keep your ear to the Storefront blog and follow us on Twitter @Storefront.

Posted on August 26, 2014 by

Hardhaus debuts quality underwear to make you rethink what’s in your drawers

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Rune Hauge was never satisfied when he went underwear shopping. He decided to take matters into his own hands, and created Hardhaus to win over the style and comfort demands of men everywhere. The brand embraces the expressive nature of colorful and stylish underwear, clearly distinguishing itself from its more reserved counterparts on the shelf.

Because men are hard-pressed to give up their Calvin Kleins, Hardhaus needed to build a community. To do so, Rune knew that men would need to see these colorful drawers in person and feel the fabric blend to truly understand what sets them apart.

Popping into an eclectic boutique in Cow Hollow gave Hardhaus instant access to its hometown, our beloved San Francisco. The brand sold 5+ products a day and customers raved about the collection. Hardhaus has since popped up in other areas of The City, staying flashy at last weekend’s NoisePop 20th Street Block Party.

Interested in popping up at a festival or on the shelf of a local boutique? Get on Storefront and find your new retail outlet.

Posted on August 25, 2014 by

Pop into New York Fashion Week with Storefront



The first thing that New York Fashion Week brings to mind are the endless shows, street style photographers, presentations and afterparties, showing off the best of the best from emerging and established fashion brands alike. While most of the action happens around Lincoln Center, plenty of brands are using Storefront for their own presentations and pop-up shops to make their name in the Big Apple. We wanted in on the action.

On Sunday September 7, pop into Storefront’s “Fashion that Pops” Champagne Brunch at RePopRoom in Chelsea. We’ll provide a relaxed, chic environment with bites from rising chef Jordan Andino and presentations from six emerging brands.

RSVP for the event here (limited capacity), and we hope to see you there, dressed to the nines.

Posted on August 22, 2014 by

This week’s pop-up shops: Storefront roundup August 22 – August 28

weekly roundup

Trunk shows and sample sales. Beautiful spaces. Quality art and couture. This week’s pop-up shops offer that and more. If you’re in New York, Los Angeles, or San Francisco this week, pop into one of these events to discover your next favorite brand or for one-of-a-kind weekend plans.

San Francisco

Cozymeal is back in the Heart of the Financial District
Cozymeal, the Airbnb of the restaurant world, is back for another Friday evening in the Financial District. Take the edge off after your work week and meet the Cozymeal chefs at the pristine Foundation Café space.
When: August 22nd, 4PM – 7PM
Where: 335 Kearny Street, San Francisco

From beats to eats, enjoy the Bay Area crowd at the Noise Pop 20th Street Block Party
See our post from earlier today to get the scoop on all 20+ vendors.
When: August 23rd, 12PM – 6PM
Where: 3031 20th Street, San Francisco

Adobe brings a new design tool to the Harrington Galleries
Join Adobe as they introduce Adobe Ink & Slide, a new iPad stylus & ruler. This pop-up will be a drawing studio for the public, so come unleash your creative side.
When: August 24th
Where: 599 Valencia Street, San Francisco

Pratibha brings her fabric art to Berkeley
Stop into Boutique Carolina just over the Bay Bridge to feel the finest cashmere scarves by emerging designer Pratibha. Compliment your outfit with her beautiful, wearable art.
When: August 25th – August 31st
Where: 1920 Martin Luther King Jr. Way, Berkeley

Los Angeles

Vadis Artist pops into Fox & Moon Boutique
Just three blocks from the beach, pick up hand painted wooden art prints and greeting cards from up-and-coming artist Heather Davis.
When: August 22nd – August 23rd
Where: 2746 East Broadway, Long Beach

New York

Sarango NY event at Grand Art Haus
Head to Brooklyn for a cocktail event showcasing Sarango NY’s Spring/Summer 2015 collection. See what’s in store from chic designer Stephanie Arango.
When: August 22nd
Where: 230 Grand Street, Brooklyn

Pearls Boutique lands in AK Couture
Jamaica-based women’s contemporary clothing and accessories boutique lands in Brooklyn for a limited time. Be one of the first in the US to show off this island-inspired couture.
When: August 22nd – August 23rd
Where: 4516 Church Avenue, Brooklyn

Jack Germain brings locally made handbags to Williamsburg
Experience the “workshop in a store” concept with emerging handbag designer Jack Germain. All bags are made in NYC from fine Italian leather, so you won’t have to worry about quality with these locally made eye-catchers.
When: August 22nd – August 24th
Where: 174 Grand Street, Brooklyn

Justin Dedemko art scavenger hunt around NYC
The inside/out scavenger hunt will have art pieces displayed at different storefronts around the city – not your traditional retail experience. Happy hunting!
When: August 23rd
Where: New York, New York

Rêves & Thieves on the Lower East Side
This Saturday, enjoy a day of hip-hop and streetwear with Rêves & Thieves. Pick up a signature strapback hat, have a drink, and go home with free giveaway. Sound like a plan?
When: August 23rd
Where: 103 Allen Street, New York

Posted on August 21, 2014 by

Noise Pop’s 20th Street Block Party, powered by Storefront

20th street

From beats to eats, Noise Pop events are part of the lifeblood of San Francisco. This Saturday, NoisePop will bring the 20th street corridor in the Mission to life with their second annual 20th Street Block Party. Before you get your dance moves going to music from Rogue Wave and Cayucas, you’ll be able to curb your hunger pangs and squeeze in some shopping at over 20 vendor booths, all of which were booked through Storefront.

There will be plenty of food and drink vendors at the Block Party to curb your hunger or quench your thirst. For real Guanajuato flavor, head to El Pipila, or grab a bite at Green Heart Foods for a healthy, yet flavorful snack. Fuel an afternoon of dancing with a cup of joe from Blue Bottle Coffee, then head to Burma Bear for cuisine that’s California meets Burma to top it off. If you’re ready for something sweet, cool off with a Pop Nation popsicle or satiate your sweet tooth at Mission Minis and Frozen Kuhsterd.

Clothing, Accessories & Jewelry
The Block Party is also the perfect place to find new accessories or clothing for you or yours. Continue the peace chain with one of A Peace Chain Jewelry’s custom pendants, and grab a thoughtful homemade accessory at Latch Key, Nous Savons or SR66 Jewelry. If jewelry isn’t your style, get your next fashionable pair of shades at David Kind or Heat Wave Visual.

For your clothing fix, you can head to Amos Goldbaum, Animal Instincts Apparel, Crossroads Trading Co., Hardhaus, MOXIE Yoga & Fitness, Ohlizi, ThereThere, Top Shelf Style or Trumaker Co.

Technology, Art & Books
Last but certainly not least are the vendors who don’t easily fall into categories. Summon, a ridesharing app will be at the Block Party to tell you all about what they do, Blick Art Materials will be set up for your art needs, and Last Gasp will give you your comic book fix.

Storefront will also be hosting a booth in partnership with First Article. Stop by to learn more about renting or listing on Storefront or check out menswear from First Article.

Hope to see you at the 20th Street Block Party on Saturday from 12-6pm!

Posted on August 20, 2014 by

Wolven|threads pop-up earns brand a local television feature

Wolven Threads (Kiran Jade)

The Yoga apparel scene may seem overrun by industry giants like Lululemon and Athleta, but Los Angeles-based wolven|threads aims to bring the spirituality behind the practice back to yoga and post-yoga wear. Founder and lead designer Kiran Jade embraces this mantra in sunny Los Angeles and has been sharing her creations with the eclectic Etsy community since 2011.

As an online brand geared towards Los Angeles street style, Kiran needed to make her mark in the City of Angels. A booth at the Arts District Flea, a graffiti-lined warehouse turned community retail hub, was the perfect setting for wolven|threads’ local designs. Her pop-up allowed potential customers to try on the vibrant pants and crop tops and enabled passersby to get the true brand experience.

Taking wolven|threads offline allowed Kiran to create a thriving presence in LA and promote her brand unlike ever before. She got some love from fitness bloggers, wholesale buyers, and was even featured on CBS local news after meeting the host of a lifestyle segment at the Flea. On August 24, you can find your zen with wolven|threads at Rachel Brathen’s Yoga workshop in downtown Los Angeles.

Thinking about taking your brand offline? Create a free account on Storefront and find the perfect space to showcase your products.

Posted on August 18, 2014 by

Propel your brand with a Martha Stewart American Made Award

american made

We’re continuously inspired by the creativity that exists among the Storefront community, and our platform aims to support these businesses with beautiful retail spaces to grow their brands. We’d like to highlight an opportunity that could bring the next generation of trailblazing American makers one step closer to building successful businesses.

Nominations for the 2014 Martha Stewart American Made Awards have begun, and we’d like to encourage our passionate Storefront businesses to nominate themselves and each other. Martha Stewart and her panel of judges will be choosing ten exceptional food, design, crafts, or style makers to receive an American Made award. This recognition includes a trip for two to New York City, $10,000 to grow your business, a spot in the Martha Stewart American Made Market, and the chance to be featured in Martha Stewart Living.

Past winners are inciteful and eclectic, and if you nominate yourself by August 29, 2014, you’ll have the chance to be considered for this year’s program. Sound like a good fit? Learn more about the American Made awards or sign up for Storefront.

Posted on August 15, 2014 by

Storefront-powered pop-ups: August 15 – 21

Find out what’s happening in San Francisco, Los Angeles, New York, and Chicago with this week’s list of Storefront-powered stores, and meet the faces behind your favorite new brands.

San Francisco

Storefront Showcase on the water at the Fort Mason Center Fleet Room

Come join us for the Storefront Showcase to meet the Storefront team and the hottest local brands. Find a gift, have a bite at neighboring Off the Grid, and share a drink with friends old and new. Follow @Storefront and #HowWePop for announcements regarding the event, and use the code STOREFRONT to receive your first ride to Fort Mason for free from Lyft.
When: August 15th, 5PM to 10PM
Where: Fort Mason Center, 2 Marina Boulevard, San Francisco

Cozymeal in the Heart of the Financial District

Cozymeal is the Airbnb of the restaurant world, always searching for talented chefs who are willing and able to open up their homes and offer meals or cooking classes to their community of foodies. Meet the team and have a meal with an exciting new startup in FiDi.
When: August 15th, 4PM – 8PM
Where: 335 Kearny Street, San Francisco

Move Loot at Asterisk San Francisco Gallery

Move Loot takes the hassle out of buying and selling used furniture. Learn what they’re all about and find a great new piece for your home in the eclectic Asterisk gallery.
When: August 16th, 11AM
Where: 3156 24th Street, San Francisco

ForeverSprung at Antologia

ForeverSprung is known across the Bay Area for their gourmet Vietnamese spring rolls. Grab one of these delicacies alongside a Vietnamese-style iced coffee for a mid-morning or afternoon treat.
When: August 16th, 10:30AM – 3:00PM
Where: 515 Broadway Street, San Francisco

Los Angeles

Glenn Scott Dudley back at the Arts District Flea

Back by popular demand, Glenn Scott Dudley will be selling hand-painted t-shirts and canvases at the weekly Arts District Flea. Stop by his booth for a one-of-a-kind item.
When: August 15th – August 16th,11AM – 7PM
Where: 453 Colyton Street, Los Angeles

Bitty Designs at the Arts District Flea

The Arts District Flea brings together a community of artisans with innovative products. Come see how Bitty Designs harnesses the LA values of upcycling, thrifting, and ecofriendly materials.
When: August 16th – August 17th, 11AM – 7PM
Where: 453 Colyton Street, Los Angeles

We Move Vintage at the Arts District Flea

Vintage never goes out of style. Find We Move Vintage, our final vendor at this weekend’s Arts District Flea, and search for your next great vintage find.
When: August 16th – August 17th, 11AM – 7PM
Where: 453 Colyton Street, Los Angeles

New York

Stash pops up on the Lower East Side

What better place to find new fashion applications for sustainable materials than in New York City? Stash makes its dresses in Brooklyn with a unique bamboo fabric. Feel the difference this weekend on the Lower East Side.
When: August 15th – August 16th
Where: 123 Ludlow Street, New York

Motley Collections at the Brooklyn Night Bazaar Pop-Up Market

Motley aims to create, inspire & make a motley collection of things they love. It’s not just jewelry, but the designers’ creative outlet to establish a unique voice in the industry. See what sets them apart at this week’s Brooklyn Night Bazaar.
When: August 15th – August 16th
Where: 165 Banker Street, Brooklyn

Holly’s HeART by Hand at HumanNYC

Holly Fairall is a full-time mom and proud to be a newly working artist. Using beautiful treeless paper gives her cards a uniquely organic look and feel. Make someone’s day with a hand written message from Holly’s week-long pop-up at HumanNYC.​
When: August 17th – August 24th
Where: 110 Meserole Avenue, Brooklyn

Little New Yorkers at Fresthetic Boutique

Get moving at a listening party for the Little New Yorkers’ debut album. The night will be full of music, drinks, and visuals at a great space in Brooklyn.
When: August 21st
Where: 552 Grand Street, Brooklyn


Coal n Terry Vintage at a Bucktown Gallery

Coal n Terry doesn’t mess around, bringing their collection of vintage goods worldwide. Pop into this vibrant space in Bucktown and go back in time.
When: August 16th
Where: 2124 North Damen Avenue, Chicago

Pearled Shoebox in Hyde Park

Drooling over Pearled Shoebox on Etsy? Need to try on a pair before making the purchase? Find Pearled Shoebox in Hyde Park and meet the team behind this colorful collection.
When: August 16th, 2PM – 7PM
Where: 5241 South Harper Avenue, Chicago

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