By now we are all privy to the power of social media. And while universities are offering extensive courses taught on the subject, our generation were the initial adopters. Circa 2004, you could find us constantly changing our background music on Myspace. Or circa 2005 when we anticipatorily typed in our college email account to see if the exclusive Facebook decided to accept our school. Admission to Facebook was better than any A in Statistics.
There is little doubt that our generation is well versed on social media. After all, we are the ones who invented it.
Even though we navigate these multiple channels better than Columbus sailed the ocean blue, we can all use a little refresher from time-to-time.
At Storefront, we aim to build a community hub of like-minded individuals. The individuals who are passionate about creating, about executing their brand vision, and about supporting one another to achieve success.
Vendors create profiles to connect with listing agents and available storefronts. Storefront is a crucial tool used by these brands to narrow down the thousands of listings and secure a retail space that is right for them.
As a listing agent, it is important to promote your space to the best of its ability. Creating a successful Storefront profile important to cultivate relationships with brands, and ensure that not only will they utilize your shop again, but recommend your shop for other vendors.
Here are 5 ways you can improve your Storefront profile to create a listing that sells:
It is hard to get to know someone through a computer screen. This is where building your profile is important. There are two profile options; your personal profile where brands can get a better grasp of you, and a listing profile where brands get to know your store. Filling out all portions of each profile gives vendors more knowledge to decide if you, and your store, work for them. Think about it this way, would you trust a hooded figure in a dark alley to sell you, well…anything? Please say no.
On every listing, there is a side bar that lets vendors know what dates your retail space is available for lease. When customers inquire about certain dates that “say” open on the virtual calendar, they expect the dates to be in fact, open. If the dates are incorrect and the space isn’t open, vendors will get frustrated, and look elsewhere… permanently.
The ratings and reviews section is great area to use to your benefit. If you create an atmosphere that makes the vendors pop-up shop a success, they might be willing to extend the favor back to you. Brands can voice their positive experiences underneath listing profiles, and it is a good idea to interact with them. Thank them for renting with you, or for their recommendation. Most importantly, let them know you hope to work with them again in the future. When you take the time to respond to a well-crafted compliment, it is an appreciation that doesn’t go unnoticed.
Pixelated storefront images can hurt the interested brand owners personal corneas, and your reputation. There are a plethora of options to get quick and high definition images to best showcase your pop-up shop space. Pictures on your iPhone camera are not acceptable. Leave that low resolution for your selfies.
Point out facilities and conveniences that the vendor can truly use. Tables for merchandise are great, WIFI is better, and ample square feet is best. Prioritize what makes your space unique from other suppliers, and highlight how it can work to make interested vendors pop-up shops a success.
But perhaps the best part of Storefront? Storefront is a resource that champions small businesses and emerging brands.