Launch your pop-up store in the trendiest, most immersive pop-up mall to date, in Houston next February. A historic Houston landmark will be transformed into one of the largest mixed media retail events of 2017 in a space that combines heavy Superbowl foot traffic and high visibility with an incomparable opportunity for brand activation and exposure to America’s top media influencers and bloggers.
In addition to enviable synergy from being situated amidst the top US retail brands, launching a pop-up shop at the event entitles you to participate in the heavily attended fashion show, and a social media influencer package. There will be a total post reach of 28,50000 with 25 key lifestyle, sports and “anchor” influencer attendance for 2 full weeks prior to the event.
Designed by star experiential producer Rebecca Walsh (H&M “Virtual Runway Across America” Coachella, Youtube Awards directed by Spike Jonze), the pop-up event promises to be a fully immersive, highly influential experience featuring a variety of culinary, fashion, music, art events and entertainment throughout the Big Week. Storefront is exclusively booking space in the pop-up mall now!
Put your best foot forward with a 2017 Superbowl pop-up store – the venue, a 1936 Houston landmark, has been reimagined by a revered architecture firm which has designed state of the art scenographies for renowned fashion houses such as Prada and Miu Miu.
The venue will also host the largest music festival during Superbowl week, and a number of art installations through the complex. This pop-up event is arguably the place to be in February, and sure to shake off the post-holidays sales slump.
Ready for an easy retail touchdown? Book your Superbowl space now.