Carlo Felice’s Pop-Up Debut
Carlo Felice is an Italian luxury womenswear brand who have made their retail debut with a Chelsea pop-up shop. They pride themselves on using natural materials and producing high quality garments for the environmentally-conscious and stylish shopper. Carlo Felice enlisted Storefront’s personal concierge service to find the perfect pop-up shop for them, a boutique on London’s King’s Road in the upmarket area of Chelsea. King’s Road is one of south-west London’s most sought after shopping streets and the high-end Carlo Felice sits well among it’s neighbors which include Space NK or French Sole among many other independent retailers.
Inside The Store
The Carlo Felice team utilized the space to create a sophisticated yet welcoming boutique to showcase their latest collection, and also hosted a launch event to connect with their customers. They have shown that growing your brand by launching a pop-up shop a new city is effective, exciting and engaging, a real hands-on approach to expanding a fashion brand.
Ready to find your perfect pop-up shop in London? Take a look at all our boutique throughout the fashion capital.