How-to

Create buyer urgency with one-day only Pop-Up Events. Step 1: Location. Location. Location.

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When building your Pop-Up Event, location should be one of the first things on your mind.  A great location will help set the tone, dictate the invite list, and have a significant impact on a budget.

In San Francisco, local small business owners are using Storefront to find that perfect location. Looking to have your event in the bustling Mission District alongside trendy restaurants, small music venues, art galleries and other locally owned boutiques? Asterisk SF is just that spot.

Throughout the past year and a half, Asterisk has been host to a multitude of different pop-up events, including last months homage to the Simpsons of Springfield. Shiu Pei, Creative Director of The Beehive Society, packed the gallery with local art, artists, art enthusiasts, and, of course, donuts. Shiu and her team welcomed over 150 guests through the doors of their Pop-Up. A great turn out for the 27 featured artists. That is what The Beehive Society does best.

The Beehive Society is an operation with a business model focused solely on pop-ups. “A grass-roots style organization that is committed to supporting art in its many forms”. The Pop-Up model has become the go-to medium for small businesses to connect and grow with new customers. The approach works for a number of reasons, one important one being that offline interaction translates into more online sales. Companies like The Beehive Society position their events as one-day-only experiences to attract existing and new customers. By leveraging the urgency of the short timeline, brands are achieving high attendance, in-person sales, and other key elements of growth like building their email lists and offering customers the option to purchase online if they decide not to commit while they are in the store.

The central location of a space like Asterisk, mixed with the vibrancy and feeling of the neighborhood will not only enhance the tone of your event but also the potential for merchandise sales success. If you’re looking for your next pop-up space in SF, Asterisk is available for bookings. Check out similarly great locations in New York, Chicago, and Los Angeles on Storefront.

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