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Why You Should Launch A Pop-Up Store in Paris This Summer

Head of Growth at Storefront
Rohan is the Head of Growth at Storefront. Beyond offering up insights on the future of retail and pop-up shops, he is passionate about growth marketing, artificial intelligence, and community building. He lives in Paris, France.
Rohan Singh

What is a pop-up shop? Everything you need to know to try short-term retail > How To Grow Your Brand With Global Pop-Up Stores > Why You Should Launch A Pop-Up Store in Paris This Summer Every Summer, Paris transforms and becomes a tourist mecca. With more than 9 million visitors last Summer, Paris captured the attention of …

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Before / After: 5 Showroom Transformations for Paris Fashion Week

The showroom is to Fashion Week what the museum is to art; therefore it’s important to select your showroom carefully so that you can adequately display your brand and products and attract your customers. Paris is full of spaces for all kinds of showrooms for Fashion Week: whether it be shops, galleries, apartment or lofts. …

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Want to Offer Food and Drink at Your Next Pop-Up Store? Here’s How to Get Started

Alexandra is a contributor for Storefront. Beyond offering up insights here, Alexandra is a copywriter and content strategist for retailers and retail industry leaders.
Alexandra Sheehan

You’re thinking of serving food or drink at your pop-up store, and your idea is validated by many a psychological study: Hunger is proven to increase shoppers’ likelihood of purchasing non-food items. And alcohol often widens wallets. There’s a reason Costco is known for their samples and cafeterias. Experiential events and food pair perfectly; as …

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Leboncoin donne (une seconde) vie aux jouets avec un Pop-Up Store by Storefront et Wild Buzz Agency !

En plein boulevard Haussmann, face aux Galeries Lafayette et pile dans l’hystérie des cadeaux de Noël, se trouve le deuxième Pop-Up Store de Leboncoin, 150m2 qui retracent « La Fabuleuse histoire des jouets d’occasion » ! Géant incontournable de la vente online, Leboncoin prouve cette fois-ci qu’il excelle dans le domaine offline, avec un deuxième magasin physique éphémère. …

Leboncoin donne (une seconde) vie aux jouets avec un Pop-Up Store by Storefront et Wild Buzz Agency ! Read More »