It is time to elevate your brand!
Top brands build awareness by creatively attracting the most influential customers and industry professionals. We’d like to detail our top suggestions for how to involve your brand, and the perfect location in which to position yourself for assured success.
The short of it. Provide a place to for customers, loyalists, buyers, and press to experience your brand and product like they never have before. Showcase your brand by strategically taking over the most prime locations, during the seasons that hold the highest potential for revenue gain.
Build it and they will come? Build it where they already are. By building a Pop-Up Store, your business has the opportunity to embrace strategic locations during the year’s most profitable times for retail. Consider holidays, for example. More people will shop your products as gifts with an added Pop-Up location. Positioning yourself in front of a hyper-targeted demographic during specific seasons will support your financial goals.
Where are they? The five blocks of Crosby between Houston and Howard, NYC, is becoming known as the place to be for NYFW. A brand on the hunt for a high-end luxury boutique, a fashion week presentation, trade show or warehouse sale, will find Crosby st. to be the prime location. Consider the Crosby Street Retail space on Storefront. It is a multi-level 8,500 sq.ft. luxury store in Lower Manhattan, featuring a roof deck, skylight, and private dressing rooms. A visiting brand could easily double their floor space and do private fittings in this two-story location.
Host an event for your loyalists. Build a Pop-Up Store with a secret agenda to build a special event for your loyal customers. Consider having your pop-up shop build-out be capable of accommodating evening runway shows. Memorable experiences for your customers will create long-term loyalty. This will ultimately elevate your social presence and translate into sales both online and offline.
Host an event for influential industry professionals. A private Influencer and special industry gala, is the creative way to support, build, and celebrate your brand with key industry relationships. Wow and engage your most important people by giving them a special experience with your brand and merchandise. Be strategic when planning your private party. Try to capitalize on major industry events like Capsule or New York Fashion Week. Decide what luxury means for you and how the amenities of a space like Crosby can enhance the experience for anyone walking into your store.
Be bold this year! We invite you to think outside the box and embrace growth potential behind some simple and strategic moves. Allow your brand to expand strategically. Just like bonobos.com, Creeds Collective, and many others brands have done at the Crosby Street Retail space.