Pop-Up Stores have many great benefits for brands: a tool to launch an O2O strategy, engage with customers, build brand buzz, test locations, seasons and markets, and target new customer segments. Today, they do not only benefit the company but local communities and society as well. Here are great examples of Pop-Up Stores with a cause that you can learn from:
Keds and Refinery29, New York
To celebrate International Women’s Rights Day 2017, Keds and Refinery29 teamed up to host an exclusive Pop-Up event. It kicked off with the Pop-Up shop at the Tictail Market where limited edition merchandise, including posters, t-shirts and tote bags with artwork that was originally created for the Women’s March by a collective of female artists curated by Refinery29 were sold. At the market, Keds is selling limited edition sneakers customized at the event by illustrator Jen Mussari. The proceeds from the sales at the market went to She Should Run, an organization championing women who want to run for public office.
Amnesty International, Hong Kong
In February 2017, Amnesty International highlighted the threats to the Freedom of Expression laws protected by Article 27 in Hong Kong with the opening of a Pop-Up bookstore in the city, selling over 1,000 redacted books that have been censored or blacked out. All the books were on sale for HK$27 to remind of the Article 27.
In March 2017, Benefit, the premium cosmetics brand launched the “Raise your Brow” Pop-Up Store in Covent Garden to raise money for two charities. Celebrities, brands, and influencers donated clothes, accessories, and beauty products to be sold at the event. But all the products donated had to be pink to match Benefit’s colours. Similar Pop-Ups were held in Glasgow, Dublin and Manchester, and an auction also took place on Ebay to maximise the revenues to give to the charities. Benefit has been organizing at least one charity event a year since 2014.
The Street Store
The Street Store is a Lean Retail venture in Cape Town, South Africa where the target customers are the majority plagued by poverty. Forced to live on the streets; many of these men, women and children find clothing to be a scarce commodity. Fashion is laughable term, as they wear their clothes to tatters. Find out more here.
A Tremendous success
All those Pop-Up Stores attracted a great number of visitors that were happy to take part in a charitable action. Pop-ups for a cause show the brand’s values and beliefs, this brings a deeper level of engagement with customers, as they can have a better understanding of what the brand stands for.
For Pop-Ups like the one of Amnesty International or Khushiyon Ni Kabat, people want to support a cause that is meaningful to them. For institutions, it is a creative way to raise awareness on a particular subject and raise funds in order to make the world a better place.
Choosing the right space
In order to attract as many people as possible and to have a greater visibility, hosting your Pop-Up in an open area is a great solution. Mall lobbies, Parks, Event Spaces, any of these choices are an excellent location for a Pop-Up with a cause.
This prime retail space is located among the renowned storefronts of Chelsea Market in the heart of the Meatpacking District. This area benefits from very high foot traffic from the surrounding 1 million sq ft of office space as well as the retailers that fill the other 225,000 sq ft of Chelsea Market. Learn more…
Less than a minute walk from the Mong Kok MTR station, this open area in a famous shopping mall is available for brands to organise a pop-up store or a product showcase. As the shopping mall is broadly recognised and it is very popular among locals as well as tourists. Learn more…
This unique and unusual space is located in the bustling area of Le Marais. It is a perfect space for creative brands to host Pop-Up Events. This space consists of three rooms and a central courtyard. This one-of-a-kind space also features a glass ceiling at its centre which creates a bright atmosphere. This brilliant space is located in the heart of Le Marais and is a unique opportunity for brands to create innovative events and make an impact. Learn more…
This vibrant event space is located in the creative area of the Arts District, it’s a great location for Creative Pop-Ups Events. Situated in the heart of the Arts District on a popular street, this space is surrounded by trendy fashion labels, bars and cafes, and will attract many passersby. Learn more..
Want to create your own Pop-Up Store for a good cause? Have a look at our spaces all over the world and find the perfect to Temporary Space to make your ideas happen.