When it comes to listing your property for short-term, it’s important to take note of prospective renters’ needs. Here’s five qualities of a listing that will make it more attractive than the rest.
1. Quality Photographs
Picturesque views are often the first thing you see on a hotel’s list of room features — and commercial property owners renting to temporary tenants can take the same approach. If you’re able to offer unique and quality views of your space, this will instantly put your listing at the top of potential tenants’ lists.
Julien Barthe, Storefront’s Business Development Director says “pictures of your space have to be flawless, as this is the first element that a client sees when browsing on our website”.
The location of your property encompasses more than just the city in which you’re located; make sure to highlight key neighborhood features in your listings as well.
Potential tenants will assess the location of your space based on a few other considerations:
Access to transportation: If your space is conveniently located near train or bus stations, make note of that in your listing. This will instantly earn points because it will make a pop-up easy to get to (in the case of private events) or highly visible to lots of foot traffic (such as a retail pop-up shop). And if you can swing a private parking lot, this is a perk that will surely differentiate your listing from the rest.
The surrounding neighborhood: E-commerce brand Master & Dynamic opened their first pop-up in Nolita — strategically located in a high-traffic, dense neighborhood, well known for its restaurants, bars and shopping.
3. Set Flexible Pricing and Leasing Terms
With pop-ups, there are a lot more contracts and timelines to negotiate than with a long-term tenant. When you list your property with Storefront, you have the option to dictate minimum and maximum rental durations, as well as your price. There are many moving parts when planning a pop-up — so many that sometimes even the date can change.
“ Being open to a one day/ one week / one month event or more is highly valuable for us and the clients,” states Barthe.
Plus, if a brand is having success, don’t be surprised if they want to extend the pop-up.
Being flexible on price is also a key element, so be sure to set flexible terms there as well.
4. Be Responsive
Once you’ve created your listing, be sure to be as responsive as possible on our platform.
“The space owner has to be highly responsive on requests, by direct messaging on our platform,” Barthe adds.
Storefront pro tip: the more responsive you are, the more bookings you get, which gives you a higher chance to be on the first three pages of our website in the city you are located.
5. Amp Up Your Tech Features + Other Perks
Technology is constantly evolving, and with that, brands are integrating tech into the pop-up experience. Fashion brand Zara opened a pop-up shop in which associates had mobile devices to help customers order and check out, and Brit + Co livestreamed their pop-up event.
Simple perks, such as complimentary Wi-Fi and plenty of wall outlets, make those innovative initiatives possible. You can also provide other tech benefits, such as sound and audio equipment or smart lighting that can be controlled via mobile app.
Pop-ups come in all shapes and sizes — from the retail store pop-up to the pop-up art gallery to the private launch party — and it’s up to you whether you make your space available to all or a select few of those types of events. Try to select the ones that fits your listing best, but don’t be afraid to think a bit outside the box.
Ready to list your space? Here’s how to get started.