創意Pop-Ups

Before/After: 4 pop-up store window displays made to stand out

Sodexo © 2018 Storefront

對不起,此內容只適用於美式英文法文。 For the sake of viewer convenience, the content is shown below in this site default language. You may click one of the links to switch the site language to another available language.

A pop-up store has only one chance to make a good first impression to potential customers. It’s asset? An attractive window display. Minimalist or colorful, mysterious or not, pop-up store window displays can stimulate the curiosity of customers, inviting them inside your pop-up shop. Carefully decorated windows can reflect the identity of your brand and strengthen the pop-up store. Check out these 4 pop-up store window transformations that both attract and engage.

1. BUREAU PATIO

The e-commerce plant brand chose to set up shop in the middle of the Marais, during the Holiday season.

  • The challenge: to stand out from Rue de Turenne, a street filled with design-forward concepts
  • The decoration tip: use plants to create a homey environment
  • The ‘Wow’ effect: the charming window display that offers perfect symmetry and a beautiful preview of the shop’s interior
  • What we love: the brand’s logo was prominently placed on the windows for great visibility with minimal cost

Learn more

2. SOGERES

The Sodexo Group’s second restaurant brand in France opened a pop-up store in the 1st Arrondissement for two months to unveil it’s new “Signature” catering offer.

  • The challenge: to understand the DNA of the francovore and display it’s green and healthy menu to passersby without them even stepping inside the store
  • Decoration tip: use graphic elements like vertical lines to highlight the architecture of the place, as well as window decals to decorate without being over the top
  • The ‘Wow’ effect: the brand accessorized with plants to enhance the elegance of the store and highlight the concept behind ‘Signature’
  • What we love: the use of window decals to explain the concept of the store

Learn more

3. MASTER & DYNAMIC 

Master & Dynamic completely transformed this Nolita storefront into a greenhouse with bright neon yellow colors.

  • The challenge: to pay homage to New York City, a place that inspired so much of what the brand has become today
  • Decoration tip: focus on one thing to make your store stand out, and use the window to capture a passerby’s attention
  • The ‘Wow’ effect: the carefully executed plant-vibe that was artfully decorated
  • What we love: the brand used the window display as a sneak peak into the vibe of the store’s interior

Learn more

4. WINSER LONDON

This clothing brand chose Duke of York Square as its next pop-up store location based on high customer demand.

  • The challenge: to capture the high foot traffic in this area and use the big windows to entice customers
  • Decoration tip: build off of the building or space’s existing character
  • The ‘Wow’ effect: the large windows allow customers to peak inside the beautiful store’s interior and featured clothing collection
  • What we love: the brand was able to execute a high-quality feel with minimal window decoration

Learn more

Book your dream space for your next pop-up store!