How-to Press

Highsnobiety: How to Plan a Successful Pop-Up Store with Storefront

Highsnobiety discusses the best ways to plan a pop-up shop with the director of Storefront UK, Matthew Greenwell. The article covers everything from finding the right space, to deciding how long the pop-up should run, and differentiating between sales and street cred when choosing a locale. Read the article to learn about planning a pop-up store and gain insight into:

  • Finding the perfect pop-up space
  • Identifying your needs and deal-breakers when it comes to booking space
  • Choosing the best location for a pop-up shop
  • Determining length of time for your pop-up
  • Testing the market
  • Promoting your pop-up and building brand buzz
  • Learning from your event

Storefront is an online company that’s bringing the Airbnb model to the retail world, connecting brands big and small with retail spaces around the globe, previously working on projects including the Nike x Riccardo Tisci launch in New York, a Happy Socks pop-up event on London’s famous Portobello Road, and Kanye West’s notorious The Life of Pablo Tour pop-up store. Put simply, they know what makes a successful pop-up event.” – Gregk Foley, Highsnobiety

Read the full story here