Miss Runner is an activewear label based in Hong Kong, which aims to inspire and empower all active women. Originality is what drives Miss Runner’s creative process: its goal is to find talented designers around the world to create inventive prints, which make the products not only functional but also fashionable.
Miss Runner Pop-Up Store started on the 8th of April and will end in late June.The Pop-Up was a way to interact and engage with customers as the brand is primarily available online. “I think the pop-up trend is definitely worth-doing for online businesses. It’s a nice marketing strategy to generate client acquisition through O2O without having to commit to a long-term rent.”, explains Tania Cheung, Founder of Miss Runner.
The temporary retail store also presented a perfect opportunity to team up with other brands and provide an extraordinary experience. During the pop-up, Miss Runner’s customers benefited a wide array of products from coconut water to fitness underwear. With bi-weekly events, visitors were exposed to a full wellness lifestyle experience under one roof thanks to the collaboration with different food and beverage vendors, and athleisure styling group. It was a really fresh and chic experience for Hong Kong.
“The only challenge was how to make the most of the Pop-Up Store given the limited amount of time. However, this is what we enjoy the most too! We love throwing weekend events and keeping the crowd entertained through different kind of activities. Three months actually works best for us”, says Tania. “Being able to draw the crowd is a key success factor. So you need to make sure that there is enough ground marketing to attract foot traffic.” With inventive events and a well-played social media strategy, Miss Runner Pop-Up Store has been a big hit.