Success Stories

Rihanna & Puma Launch Fashion Week Showroom in Paris with Storefront

Rihanna Puma Fashion Show
Image via CelebMafia

Rihanna and Puma launched their latest collaborative collection at Paris Fashion Week earlier this year. The event saw a global press frenzy, a live-streamed show and another incredible collection to add to their list of collaborative wins.

Avid Instagram viewers got to watch Rihanna prep the models before they entered the runway, getting a look at the latest products before the press and guests. A poignant example of using social media to make a statement on where the real buying power lies; over 100,000 people watched the Instagram Live video, with comments flowing unreadably fast.

Rihanna Puma Fashion Show Instagram

Images via @badgalriri Instagram

Rihanna Puma Fashion Show PFW 2017

Image via Hollywood Reporter

Rihanna Puma Fashion Show PFW 2017

Image via Billboard

The private showroom that followed featured a minimal school-like set up and offered the chance to get a closer look at the collection, the detailing of the garments and to experience the back-to-school vibes of the collection concept.

 

Rihanna Puma Paris Fashion Week Showroom

Rihanna Puma Paris Fashion Week Showroom

Rihanna Puma Paris Fashion Week Showroom

Rihanna Puma Paris Fashion Week Showroom

Rihanna Puma Paris Fashion Week Showroom

Rihanna Puma Paris Fashion Week Showroom

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