Our clients come up with eye-opening, jaw-dropping pop-up stores and showrooms on a daily basis. The year is soon coming to a close, but not without a final holiday hurrah from the world’s finest brands. We’ve selected our favorite seasonal pop-up shops from Storefront cities around the world, chosen for everything from pop-up strategy to location, branding, innovation and altruism!
Hermèsmatic, Amsterdam, Bordeaux, Strasbourg, Munich, Kyoto
Hermès is one of the few luxury brands that continues to make itself relevant and contemporary without ever losing a stitch of class. Customers can dye their cherished scarves to give them a new lease of life at the Hermèsmatic pop-up laundromat concept stores. Washing machines in the brand’s signature orange color give scarves a blue or pink rinse, and a dryer restores them to their original softness. The process takes 48 hours and is free of charge for customers.
Ebay,“The Ultimate Feel Good, Do Good”, London
Ebay takes the mistletoe for innovation and technology with an emotionally powered holiday pop-up shop that uses biometric technology to read emotional cues from shoppers, to help them decide what they really want. The zen store helps consumers by suggesting the presents they should buy based their facial reaction to images of brands sold on eBay. It was created to be the antithesis of historically crowded, stressful Christmas shopping.
Kodak’s Kodakery pop-up shop in London takes home a lot of prizes for its expert location choice, cross-generational appeal, UK exclusive clothing line with Opening Ceremony, and darkroom concept.
Mansur Gavriel, New York City
This cult bag label is an expert example of an e-commerce brand beautifully making the move to a pop-up store. The beloved bags were objects of both delight and frustration for the past few years, as they repeatedly sold out as soon as they were stocked online. You can imagine, then, the sheer bliss when the perfect palette brand launched a holiday pop-up store in a former garage on West Broadway in Soho. Want to hang with the cool kids? Check out our exclusive location on West Broadway, the “Colette of NYC”.
Crack + Cider, London & San Francisco
A new retail startup, Crack + Cider, wants people to think a little more about what their money can buy, and who it can help. Launched last year in London as an online store and pop-up, Crack + Cider sells cold-weather essentials: gloves, waterproof jackets, fleece pullovers, umbrellas. But customers don’t leave with a new set of wares. Instead, their purchases are bundled up and delivered to local homeless shelters, where they’re distributed to people sleeping on the street. The pop-up is now open again through December, and this year, the two cofounders, Scarlett Montanaro and Charlotte Cramer, have expanded the nonprofit to San Francisco.
Random Acts of Creativity, New York City
This quarterly pop-up shop exemplifies the power of pop-ups to move items and ideas, and hopefully help artisans around the world! If you’ve ever felt oppressed by shopping for gifts at the end of the year, and wished you could purchase something “special”, head to Random Acts of Creativity—or RAC for short—a place that has quietly become a destination for stylish New Yorkers with shopping wanderlust. Filled to the brim with eye-catching objets trouvés from artisans and lesser-known designers the world over, the boutique is the brainchild of childhood friends Sabrina Burda and Noelle Pallais. “We love craftsmanship and felt the industry was lacking that personal perspective,” says Burda, who started the project with Pallais a year ago. “We wanted to bring the story and the creator back into the conversation.” Random Acts of Creativity is open at 345 Broome Street, December 3 through 22.