Neighborhood Guides

Storefront Guide: The Best Showrooms for London Fashion Week AW17

London Fashion Week is just around the corner. Here is the definitive Storefront fashion showroom and pop-up store selection for LFW AW17 next month.

London Fashion Week is globally renowned for showcasing some of the world’s finest emerging talent and hosting prolific show. This year the main schedule is moving to a new venue, The Store Studios. The British Fashion Council are “creating a fashion hub in the heart of London”. With a new location comes a new “it” area for launching a showroom.

After three seasons at the Brewer Street Carpark, the central show space is moving back to The Strand, a stone’s throw from its former home, Somerset House. The move to The Store studios will amalgamate all of the BFC’s events. London Fashion Men’s is currently held here, and the future London Fashion Weekend events, recently renamed as the London Fashion Festival, will also be hosted at the new venue.

As the most important date in the agendas of designers, bloggers, and buyers alike, London Fashion Week is prime opportunity for brands to gain exposure and grow with collection presentations and brand activation events.

We’ve put together a run down of our best fashion showrooms spaces in prime areas of the city, which are ideal for private showrooms, ready-to-wear presentations and exclusive sales events.

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The Strand

Be at the heart of the action in one of these unique showroom spaces, all of which are steps from The Store Studio’s.

This beautiful 2,000 sq ft space is just steps from The Store Studios. With a stunning feature ceiling, marble floor and art deco iron railings, this space has an elegant atmosphere and offers extensive facilities.

At 5,000 sq ft, this incredible space is perfect for immersive events and one-of-a-kind shows. The arched ceiling, unique acoustics and sound capabilities bring a creative edge to this blank canvas venue.

This outstanding venue offers opulence, elegance and a unique opportunity to host unforgettable fashion shows and pop-up events. The 3,900 sq ft space is close to The Strand, in the center of the LFW buzz.

This lovely 3,900 sq ft space is divided over nine rooms, located inside an iconic historical building a stone’s throw from The Strand. Seek no further for a venue with a fashionable reputation.

Covent Garden

Venture a few streets West from the Strand and you’ll find the stylish area of Covent Garden, an eponymous London scene for designer brands, high street retailers and beautiful private showrooms.

This contemporary 950 sq ft space is highly adaptable and is emblematic to this part of London. The space also offers a bar which lends an additional 1,000 sq ft to creative social events and receptions.

The modular space boasts 1,000 sq ft spread over multiple, interconnected rooms and is finished to an excellent standard. Modern and impressive, this white-cube venue offers a range of facilities and is advantageously located.


Soho has long been known as the creative hub of London, a melting pot of creative brands, pop-ups and a trendy demographic of shoppers. Bordering Covent Garden and Europe’s busiest shopping mile, Oxford Street, Soho is a prime location for emerging brands to make a statement.

Located on the border of Covent Garden and Soho, this 2,150 sq ft showroom is filled with natural light and has an creative atmosphere with an industrial edge. Cutting-edge brands can transform this space into their ideal showroom venue for ready-to-wear presentations, shows and events.

This slick 2,000 sq ft gallery space makes a statement with a graphic layout and lustruous black floor. A perfect place for creative brands to host events and fashion showrooms in an innovative and vibrant environment.

For more information on these spaces and others in the world’s most creative fashion capital, head to Storefront.