Nike

4 Sports Themed Pop-Up Stores

Becoming a leader in your industry is an everyday competition for brands. Many brands are focused on sports-themed pop-up stores to differentiate themselves and offer a stand-out experience. Whether to present a new product, a never-before-seen collaboration or offer a fun game with customers, brands everywhere are competing to be in first place for their …

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5 Fashion Brands Who Recently Launched a Pop-Up Store

The fashion industry, subject to increased competition and digitalization, constantly needs to renew itself. A pop-up store or event is a format that’s particularly sought after in this industry, with brands constantly trying to deliver new customer experiences. From Nike, to Kenzo, H & M, Zara, and Eagle, here’s a quick look at some of …

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The Future of Men’s Pop-Up Stores Looks Bright!

To help menswear lines stand out from the crowd and reconnect with target customers who might otherwise prefer to avoid the hassle of shopping, a pop-up store offers a one-of-a-kind experience. Whether for launching a collection or product, during peak or seasonal retail periods, here is a quick recap of photographs that prove just how …

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Hypebeast launches highly anticipated Nike x Virgil Abloh pop-up in Hong Kong

Between November 9 to 18, the Nike x Virgil Abloh “The Ten” exhibition will be on display in a dedicated pop-up store that has Hypebeast remixing the concept into “The Icons Reconstructed” exhibition. “The Ten” has travelled the world and in collaboration with Hypebeast is landing in Hong Kong. Hypebeast organised the Hong Kong project …

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pop-up store

How Temporary Retail Stores Create Loyal Customers

The era of retail complacency is over. Retail giants such as Macy’s and Sears have crumbled due to their failure to acclimatise to the changing retail market and their overestimation of the amount of square footage they could sustain. Through a combination of declining foot traffic, an over-reliance on heavy discounting and opening too many …

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HIGHSNOBIETY: How to Plan a Successful Pop-Up Store with Storefront

Highsnobiety discusses the best ways to plan a pop-up shop with the director of Storefront UK, Matthew Greenwell. The article covers everything from finding the right space, to deciding how long the pop-up should run, and differentiating between sales and street cred when choosing a locale. Here’s the full High Snobiety article to learn about planning your pop-up store: …

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From Nutella to Nike, Pop-Up Stores are Boosting Hong Kong Retail

Brands capitalize on falling rents to open Pop-Up Stores in Hong Kong’s high-end shopping districts, and brands appear in malls they cannot typically afford  Why is Lorraine Lam waiting in line for two hours at a tony Hong Kong mall to buy the same Nutella spread that grocery stores sell for much less? So she can get her friend’s …

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