Whether you’ve already established a social media strategy or not, it can be an extremely effective approach to marketing your pop-up shop. Partnerships, influencer, communication before, during and after a pop-up event... here's how to get started.

.When opening your pop-up event, differentiation is key. One way to stand out is by hosting your pop-up event at a unique venue. We recently took a look at rooftops, galleries and industrial spaces in NYC, plus boat rentals around the world. Now, we’re rounding up ten unique pop-up rentals in San Francisco

Launching a pop-up shop is a thrilling, rewarding risk. Testing new concepts and receiving real-time customer feedback are game-changing for your brand, but any pop-up will fall flat without the right team in place. Here's how to select the right one.

For hotels, success ultimately lies in providing a positive guest experience. With turnkey space, including readily available Wi-fi, heat, air-conditioning and restrooms, let alone plenty of tourists and guests popping in automatically throughout the day, opening your hotel up to pop-up stores is a no-brainer. 

How to offer food in a pop-up store? What regulations to know before offering drinks in a pop-up store?

The design of a pop-up store is critical to its success. This is no surprise when you consider that much of physical retail's value comes from the strength and power of the experience it is able to deliver. Pop-up stores are, to some extent, concentrated microcosms of the broader physical retail spectrum. Pop-up

How to Hire for a pop-up store ? Here are some tips to recruit the right seller for your brand and how to train employees to ensure pop-up shop success.

With 2017 hitting a record-setting number of retail store closings, high vacancy rates are a reality that many property owners face even without unexpected destruction. Fear not, pop-up shops are kickstarting revitalization in areas across the U.S.

As traditional retailers shutter, the owners are left to find a new tenant. Depending on the size, layout and location of your space, you have options to make some cash while waiting for the right tenant. Here, we’ll outline a few of the top options so you can make the right decision for your space.

Instagram is extremely influential in the purchase process, especially among Gen Z. At your next pop-up event, you can leverage the power of social media and create Instagrammable moments. Read about specific ideas and examples that you can implement in your pop-up experience.

Engaging sight, sound, touch, smell and taste will round an immersive experience for pop-up customers. We talked to experiential retail professionals to find out their specific tips for executing a multi-sensory experience through your next pop-up.

Converting your space to be a pop-up rental will generate revenue in an otherwise empty — and costly — space. Here’s what to keep in mind when converting your property into a pop-up rental: Prepping Your Space for Short-Term Renters Now that you’ve decided to go short-term, it’s time to make your space ready