Comme la cohérence est la clef de l’efficacité en marketing, il est important de faire le lien entre le logo, qui indique l’identité d’une marque, et les couleurs présentes en façade et sur le point de vente. Ce lien visuel est la continuité de la communication verbale, il porte les valeurs de la marque en boutique.

In the world of retail space design, white remains the color of choice for most walls. And yet this "basic" color has more than just merits and may actually be perceived as cold. Are you renting a white space for a few days, weeks or months? Customize that white box and use it to project your brand DNA! Here

Achieving the perfect design layout is all very well and good, but even better is arousing the urge in passersby to push open your door! So what's the secret behind a successful storefront? Set yours apart from the crowd, make it visible from near and far, and ensure its signage communicates your brand message.

As the most "basic" color out there, white is a kind of magic wand for many professional painters, following the famous adage "white goes with everything!" Yet it's worth asking if white really does go with everything, especially as far as retail spaces are concerned.

Color is an essential part of interior design. It is known for its power to create the aesthetics or unique identity of a space, to structure its layout or even offer an element of surprise. But have you ever considered that colors also have a major influence on the emotional impact of a retail space?