Industry News

How Artificial Intelligence and Machine Learning are Powering the Retail Experience

Brick-and-mortar sales aren’t going anywhere. While the Covid-19 pandemic has certainly accelerated many ecommerce trends, physical stores still have a very important role to play, especially with Artificial Intelligence. Pre-pandemic, 90% of goods purchased globally were done so in a physical store. So while the impact of the pandemic may have accelerated online shopping, it’s …

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3 Different Ways in Which Pop-Up Stores and Education Mix

In coming to grips with the pop-up phenomenon, it is useful to think through the numerous applications that the pop-up concept offers. Pop-up stores offer traditional retailers new locations and demographics to reach, exciting ways for brands to collaborate, a lucrative tool for e-commerce businesses to use, and a promising avenue for the service sector. But …

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3 Reasons Why Mall Owners Have Come To Love Pop-Up Stores

Arielle is the Communications Manager at Storefront. Beyond offering up insights on the future of retail and pop-up shops, she also loves to write, travel and watch documentaries. She lives in Brooklyn, NY.
Arielle Crane

Malls have traditionally been a place of discovery and community for shoppers. However, 20-25% of malls are projected to shutter within the next 5 years, according to a new report out this week from Credit Suisse, and mall owners are scrambling to rethink the long-term lease approach while still emphasizing the communal aspect that these …

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Why We Need To Rethink Vacant Retail Spaces

Arielle is the Communications Manager at Storefront. Beyond offering up insights on the future of retail and pop-up shops, she also loves to write, travel and watch documentaries. She lives in Brooklyn, NY.
Arielle Crane

Walking down any street in New York City, the signs of mom-and-pop stores of yesteryear are hard to miss. Over the last decade, thousands of small retailers have closed to make way for bigger retail chains, and now real estate overpricing is eviscerating quintessential New York neighborhoods entirely, pushing even the big box chains out. …

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What’s in store for the future of retail? Physical storefronts with digital touchpoints.

With 6,300 stores shutting down across the US this year, shopping appears to have moved from traditional retail stores to digital channels. However, to say that digital commerce is eating into traditional retail is only half the story and an incomplete view. In fact, in a couple of years, there won’t be any more debate about …

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Inside The RealReal’s Pop-Up Strategy with Its Associate Director of Pop-Ups

Arielle is the Communications Manager at Storefront. Beyond offering up insights on the future of retail and pop-up shops, she also loves to write, travel and watch documentaries. She lives in Brooklyn, NY.
Arielle Crane

The luxury consignment start-up The RealReal is officially focused on making 2018 the year of pop-up stores, investing in in-store experiences for better customer engagement. As an online-first brand, it went brick-and-mortar last Winter in SoHo, and then expanded into it’s first pop-up store in San Francisco. That pop-up was met with much success — the …

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What retailers can learn from Sephora’s winning retail strategy

The retail industry is facing a climate of increasing uncertainty. However, despite the adverse conditions, the beauty industry is still thriving. And Sephora, the LVMH-owned beauty retailer is one of the winners of the industry thanks to its customer-centric and digitally-focused retail strategy using omnichannel and engaging clients in new ways. Here are 3 retail …

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3 Keys to Amazon’s Pop-Up Shop Success

Arielle is the Communications Manager at Storefront. Beyond offering up insights on the future of retail and pop-up shops, she also loves to write, travel and watch documentaries. She lives in Brooklyn, NY.
Arielle Crane

Pop-up shops have taken the retail and e-commerce industry by storm. What was once considered a passing trend has now become a mainstay among brands big and small. Pop-ups enable brands to test new markets, products, locations and more. Enter: Amazon. The company has seized the temporary retail opportunity, now listing pop-up retail associates on …

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Pop-up stores expected to sprout across Hong Kong as sales rise and retail vacancies decline

Things are looking up for Hong Kong as sales are finally on the rise again with a 5.7% increase in combined October-November retail sales in 2017 compared to the same period in the previous year. Hong Kong is one of the primary shopping destinations in Asia and the uptick in retail sales growth reflects an …

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Storefront provides unique opportunity to book premium retail space in the “Colette of New York City”

Book your next pop-up space in the most coveted retail location of 2017 in New York City. Combining glamour, heavy foot traffic, high visibility and an enriching retail environment all in one place, the so-called “Colette of NYC” will open its doors in Soho next year. Situated amongst the finest brands (Céline, The Mercer Hotel, Oliver Peoples, Ladurée), it provides a 10,000-square-foot …

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