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How Shopify Used a Pop-Up Shop to Nurture Customer Relationships

As a leading ecommerce platform, Shopify makes it easy for its customers to create online stores and sell products. Launched in 2004, Shopify’s founders wanted to bring their snowboard equipment store online and build real  was originally created when Shopify’s founders wanted to bring their snowboard equipment store relationships with their customers.

Building New Customer Relationships

Since inception, the snowboard retailers have come a long way and now cater to a customer base of more than 500,000 retailers. And with the holiday shopping season upon us, Shopify wanted to do something different to nurture the relationships that inspired in the first place.

In preparation for Black Friday Cyber Monday (BFCM) 2017, Shopify opened an interactive pop-up shop in New York City. A one-week event held in October, Shopify launched Workroom: BFCM Edition.

The experience was totally free, and completely invaluable, as demonstrated by the fully booked schedule of events.

Providing Value

For the traditionally online business, making the experience truly valuable for visitors was essential. Through the events and offerings at the Shopify pop-up, they showed a true understanding of their customer base.

Pop-up visitors had access to a number of sessions, events and network opportunities throughout the week, including:

  • One-on-one support appointments with Shopify team members
  • Access to complimentary coworking spaces
  • Business classes and sessions
  • Networking events and opportunities

From Digital to Real Life

What worked exceptionally well for Shopify during their pre-BFCM pop-up was a seamless transition of the digital Shopify experience to the physical manifestation of it. Shopify is well-regarded as an industry leader, and they showcased their leadership through free education to help customers meet their goals.

That understanding of your customer is invaluable, and the foundation upon which customer relationships are built.

Want to start a new Pop-Up Story? Contact us at Storefront! 

About the author

Allison Hékimian

Allison fait partie de l'équipe Communication chez Storefront. Cette maniaque de la rime écrit pour elle depuis des années, courtes nouvelles ou romans entiers (vous voyez!). Ici, elle partage les plus belles histoires du moment : celles d'un retail éphémère qui durent éternellement !