Every brand wants customers singing their praises on social media, and what better way to do this than creating an engaging pop-up activation that fans can visit and post about. Instagram is one of the most public channels that consumers use to learn and discover brands, plus share branded experiences whether it be visiting their favorite store, pop-up, or branded event.
Take the new Chanel Beauty House pop-up, aiming to be the most Instagrammable pop-up ever. For your next pop-up, leverage the power of social media and create Instagrammable moments.
1. Catchy Phrases
One super-simple way to promote visual social-sharing at your pop-up is by creating signs with phrases. Depending on your event and attendees, you might inject humor, aim to inspire, or show off your brand personality in a different way.
There are many ways you can pull this off, such as:
- Framed pictures with text
- Visual displays
- Lights on walls or floors
- Neon light signs (like headphone brand Master & Dynamic)
2. Unique Design Features
- Different Walls
Incorporating fun visuals on your walls serves as the perfect selfie backdrop. In some cases, it can even be the focal point of an image shared on Instagram or Snapchat.
When it comes to the walls of your pop-up, get creative. Use patterned wallpaper, scenic backdrops or interactivity to create a moment that’s worth sharing.
Insider tip: Some pop-up spaces already have an iconic wall installed for you. The art gallery in LA (see above), for example, has a small wall outfitted in turf.
- Funky Floors
Much like walls, floors can also set the stage for a visually appealing Instagram shot. Rather than the “traditional” selfie, unique flooring is the perfect backdrop for the foot selfie. If you’re a footwear brand, you may want to pay extra attention to the floors — this is a great way to get your product featured on social media.
- Fancy Fixtures
Unique fixtures such as lighting or door knobs/handles can also create a buzz on social media. Use themed fixtures to match your event, enhance your brand image, or add to the customer experience.
3. Tap Into Pop Culture
Your brand doesn’t have to be front-and-center of every aspect of your pop-up store. Instead, focus on your audience and what interests them. Pop culture trends can be a great source of inspiration to create Instagram-worthy shots at your pop-up store.
4. Shareable Experiences
We all hear about the importance of meaningful brand experiences. This is no different when it comes to social sharing. Create memorable, shareable experiences through your pop-up to organically encourage posting to Instagram and Snapchat.
Here’s an example: Brit + Co hosted the #CreateGood pop-up to establish a physical experience of the online community they’ve cultivated. The pop-up was all about empowering women, and it was widely shared on Instagram.
5. Embrace Art
Whether you’re hosting a pop-up retail store or art gallery, artistic touches to the space can create Instagrammable shots.
For retail brands, showcase the artistry in your product. You could also use the products to create an artistic display (see above). Better yet, collaborate with a local artist to create the art-inspired product display for you.
Allowing guests to fully interact with the space and the installations, can generate millions of impressions for your brand.