Learn how to open up a shop in your city.

The ultimate pop-up guide

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Get your brand in front of the right people.

Pop-up shops are here to stay in a big way. Defined as temporary retail stores that spring up in vacant spaces, pop-up shops do more than just bring life to empty storefronts. From big online retailers testing a brick-and-mortar presence, to Etsy merchants growing their customer base, businesses of all sizes can benefit from the pop-up shop model. In this comprehensive guide, we’ll walk you through the process of creating a pop-up shop experience that will leave a lasting impression with your customers. You’ll learn about:

  • What is a Pop-up Shop?
  • Defining your goals
  • Budget
  • Location, Location, Location
  • Timing your Pop-up Shop
  • Designing your Pop-up Shop
  • Staffing & Operations
  • Marketing your Pop-up Shop
  • Launching