Japan touts one of the world’s largest populations, inside a country comparable in size to California. Needless to say, at times, it is rather cramped.
Buildings don’t expand wider, they grow taller. Global retail giants capture the majority control of retail, while emerging brands get cast aside.
But what Japan lacks in land size and population density, they more than make up for in their absolute ingenuity, originality, technology and innovative spirit.
All of these characteristics were at play when designer Duncan Shotton opened the world’s tiniest Pop-Up Store. No stranger to inventive retail, Duncan Shotton has employed unique tactics for previous Pop-Up Stores .
Japan’s Harajuku district claims one of the most globally influencing genres of retail and fashion. Thus, it is a coveted epicenter for brands who wish to garner valuable exposure. This competition has left next to zero room for available retail space, and what remains is extremely costly.
Shotton managed to come up with a solution. Controlled by a handheld remote, Shotton steers the miniature mobile Pop-Up Store around to promote his “Real Boy” Push Tacks.
At just a mere few inches tall, the Pop-Up Store showcases Shotton’s Pinocchio designed push tacks. The push tacks are highly detailed, quirky alternatives to the mundane primary colored standard. Such a small product would feel misplaced displayed inside a traditional human-sized storefront.
Sure, the remote controlled Pop-Up Store might have been constructed in part for media exposure. But Duncan Shotton also realized the Polly Pocket sized retail space just made sense for his merchandise, and for his forward thinking target market.
The size of the “Real Boy” Push Tack store is not without its perils. In a Godzilla VS. Japan twist of fate, the store got run over by a flat-bed trolley on its first day.
There are always loopholes to get your brand offline exposure. The bigger the obstacles impeding your vision, the bigger the opportunity. Shotton realized that traditional retail wasn’t an option in Japan’s costly and condensed cities.
Instead, he created the world’s tiniest pop-up shop with a personality bigger than the tallest Toyko skyscraper.
It is sometimes with the smallest voice, where we have the biggest impact.