Finding the perfect space
Button & Wilde are specialists in bespoke products and recently launched a charming pop-up shop in London’s Soho, working together with Storefront, they found their ideal spot, A lovely vintage shop space on Beak Street. With neighbours including Aesop and Fernandez & Wells, they were in good company and the pop-up was a great success.
About the brand
Button & Wilde is a brand with a story, created by the great-grandson of a entrepreneur who set up a similar business in 1912, they specialise in personalised products from fragrances to moisturisers. They hosted the pop-up on the 17th and 18 of March, the weekend before Mother’s Day, the perfect time to open a specialist store featuring truly original products that were seasonally in-demand.
Inside the store
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