Featured Pop-Up Shops

Pop-Up Britain Opens Collaborative Shop in Piccadilly, London

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Pop-Up Stores are taking off in the UK, as Internet brands and small providers band together to secure major retail space for short-term events. This kind of innovative space-making is changing the face of retail, even in some of the most upscale and traditional retail spaces on the planet.
Pop-Up Fortunes Beginning on August 12, PopUp Britain launched a project at 213 Piccadilly — only 10 metres from the famed Piccadilly Circus. The initiative gives 30 British retail start-ups a chance to peddle their wares before some of the most discerning (and well-connected) shoppers in the land. It’s a Cinderella story of historic proportions.
Pop-up Picadilly is a Smashing Success
So far, Pop-Up Britain tenants have had extremely high satisfaction rates. Start-up retailers have reported unparalleled exposure to potential investors, mentors, buyers and resources that would have been beyond the pale before the Piccadilly project took off. Visits from top-level management at industry trend-setters like Christian Dior and Vogue, combined with noise from buyers like Anthropologie and Waterstones, has made this a once-in-a-lifetime opportunity for many start-up dreamers. Pop-Up Britain and Intuit have even been shortlisted for the Corporate Engagement Awards thanks to the innovative use of space and community planning to build entrepreneurship in the digital age.
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You can still see the phenomenon in action at 213 Piccadilly. Stop by again and again to see what unexpected surprises tomorrow’s high street sellers have for you today!